Our Story
At Break of Dawn, we believe plant-based living should be accessible, enjoyable, and free from compromise. Founded in 2017, our journey began with a simple yet powerful idea - to craft fresh, preservative-free almond milk that’s as delicious as it is sustainable. Over the years, our vision has expanded to include a wide range of artisanal vegan products, made with care and passion.
Our offerings include creamy vegan feta in unique flavors, indulgent vegan burrata, rich vegan cream cheese, and sharp vegan parmesan — all made without stabilizers or preservatives. Our almond milk, known for its unparalleled consistency and flavor, remains a customer favorite for those who prioritize clean, conscious eating.
Whether you're exploring a plant-based lifestyle or looking to elevate your meals, Break of Dawn products promise quality, freshness, and innovation at your table.
Our Purpose
We are committed toclean and conscious eating, promoting a healthier body and a fitter mind. The shift to an alternative lifestyle can feel surreal. We face the challenge of time-strapped routines, the convenience of ready-to-eat packaged foods, and social pressures that make staying true to a healthy eating path difficult.
We realized that the main obstacle for many transitioning to a dairy-free lifestyle is theaccessibility of fresh vegan foodsand beverages. This issue is not just for vegans but also for those who want to adopt a dairy-free diet. Furthermore, many of the products on shelves are filled with preservatives and stabilizers.
This realization sparked our “aha moment” — we could bridge this gap by making fresh vegan products both affordable and accessible, focusing on providing the most important meal of the day: breakfast. In June 2017, Break of Dawn was born, starting with our first batch of fresh, preservative-free almond milk in artisanal flavors. Through last-mile delivery, we ensured that our chilled products reached our customers’ homes at the crack of dawn.
Why almond milk?Almond milk is packed withnutritional benefitsand is completelycruelty-free. It was the perfect choice for our first product.
Why last-mile delivery?We understood the difficulty vegans face in sourcing fresh non-dairy milk daily. We also wanted to help our customers stay focused on
Our Founder
Pardita Mascarenhas, the founder of Break of Dawn has had a diverse and inspiring career. Coming from a family of diamond merchants, she became a certified diamond grader and jewelry stylist, designing jewelry for hundreds of clients. In the late 2000s, she co-created bespoke travel experiences for customers around the world and served as the editor-in-chief of Dhyaan Mumbai, a meditation journal.
But her true calling came with Break of Dawn. Through her wellness kitchen, she strives to provide access to fresh, non-dairy, preservative-free products, not just within India but across the globe. Her mission is to touch lives, inspire people to live a cruelty-free life, and bring healthier eating habits to as many people as possible.
